Sullivan Catskills Visitor Association is excited to invite our tourism partners to join us for three travel trade sessions made possible through the Empire State Development Market New York Project #134852.

These sessions will provide you with the opportunity to grow your tourism business via long term business partners, the travel trade. In addition to receiving and creating resources to assist maximizing your tourism marketing efforts, you will participate in a buyer panel workshop during the last session where you can begin activating you travel trade working relationships!

Jennifer Ackerson has created leading programs nationally to help businesses like yours thrive with the travel trade market and will guide you through how to walk away with set guidelines and resources to enhance your ability to work effectively and efficiently with B2B travel trade such as:

• Create the perfect pitch points (“your elevator speech”) to develop B2B working relationships.
• Price your products (experiences, rooms, meals)for the travel industry market.
• Work successfully with 3rd party travel resellers.
• Develop operational procedures to make your business run smoothly.

• Tourism business is relational, once you build a solid foundation you secure long term business with the trave industry’s most valuable players!
• Travel trade client’s book in advance allowing you to build a base line to better forecast demand and minimiz operational costs to help strengthen your bottom line.
• Manage your seasonality and business during peak and off-peak periods by positioning your products to trav trade only when you need them most!
• The travel trade are trusted sources in their key markets. Activate an accessible worldwide network which affords you visibility and reach that you would not otherwise have on your own.
• Save your marketing dollars on international campaigns and guarantee increased global exposure at no cost you until revenue is generated.
• The trave trade become an extension of your team and salesforce.
• Tackle international business easily without even leaving the country! International inbound receptive operators and domestic group tour operators are accessible and right here in the USA.
• Place your marketing eggs in different baskets and expand your portfolio by activating FIT, Group and MICE business with companies that have specialties in all different market types, regions around the world and visitors throughout the year

Your attendance will be time well spent and we look forward to collaborating with you to promote the Sullivan Catskill region as a desired destination for the rebound of travel!

This project is supported by a grant awarded to NYSTIA by New York State’s Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul’s Regional Economic Development Council Initiative. ALON Marketing Group, in partnership with New York State Tourism Industry Association, offers this valuable opportunity as part of the Market New York Grant Project #134852.