

A Country Getaway 90 Minutes from New York City
These sessions will provide you with the opportunity to grow your tourism business via long term business partners, the travel trade. In addition to receiving and creating resources to assist maximizing your tourism marketing efforts, you will participate in a buyer panel workshop during the last session where you can begin activating you travel trade working relationships!
Jennifer Ackerson has created leading programs nationally to help businesses like yours thrive with the travel trade market and will guide you through how to walk away with set guidelines and resources to enhance your ability to work effectively and efficiently with B2B travel trade such as:
Your Business | Why Work with the Travel Trade? |
---|---|
Attraction/Activity/Local Tour Guides/Brewery/Winery | You are the reason visitors want to visit! Learn how to secure a baseline of business booked in advance! |
Arts & Cultural Institution/ Museum/Historic Place/ Performing Arts | You are the essence of your destination showcasing your destination’s culture, history, and uniqueness! Working with the travel trade is the way to add visitation, increase global awareness, and attract key markets. |
Accommodation | Utilize the inbound market to increase your occupancy rates by bringing in business during your off-peak periods and key need periods. |
Dining | Every visitor must eat! Travel trade can bring you, visitors, for all 3 meals and during your off-peak periods. Access both individuals and groups to fill your seats. |
Retail/Service | Shopping is the #1 activity for visitors globally. Learn ways to drive visitors to your retail space as a premade decision before they arrive while creating interesting and fun partner programs. |
Transportation | Visitors travel by all modes. Teach them how to include your services. |
Parks & Recreation | Visitors who arrive from travel trade companies make pre-determined choices on where they will visit. If you are interested in pushing visitors into year-round periods and changing their visitor habits, then this session is for you. |
Sports | You can see more bookings in advance and be able to push seats that are harder to sell or time periods when you want to increase your ticket sales! |
Event/Festival | Promote your event and festival in advance with partners who give you more visibility and reach and become the reason people visit your destination. |
Tourism Council/Chamber/ CVB/DMO | Help your stakeholder tourism businesses achieve success because you understand what is important for them to be doing. Producing products and services for the travel trade will result in economic impact. |
Your attendance will be time well spent and we look forward to collaborating with you to promote the Sullivan Catskill region as a desired destination for the rebound of travel!
This project is supported by a grant awarded to NYSTIA by New York State’s Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul’s Regional Economic Development Council Initiative. ALON Marketing Group, in partnership with New York State Tourism Industry Association, offers this valuable opportunity as part of the Market New York Grant Project #134852.