Transform Sullivan County’s tourism landscape with strategic grant funding

Four Strategic Funding Categories

Roomnight-Focused Grants

Drive overnight visitation through strategic lodging partnerships and marketing campaigns.

  • Lodging-linked promotions
  • Event-driven visitor campaigns
  • Digital ad co-ops
  • Tech incentives for data sharing

Arts & Culture Enhancement

Amplify Sullivan County’s arts scene to attract cultural travelers and off-season visitors.

  • Visitor-focused exhibitions
  • Artist residencies
  • Venue enhancements
  • Multi-day arts festivals

Village, Hamlet & Micro-Brand Grants

Help local communities develop unique, visitor-facing identities and storytelling.

  • Brand development
  • Interpretive signage
  • Walking tours & maps
  • Local history projects

Events & Festivals Support

Seed, scale, or sustain high-quality events that increase visitor interest and extend stays.

  • Production support
  • Event marketing
  • Logistics upgrades
  • Safety improvements

Application Timeline

Phase Two

Applications Open: March 9, 2026
Due Date: April 14, 2026
Review Period: April 14 – May 11, 2026
Awards Announced: May 15, 2026
Funds Distributed: June 2026
Reports Due: Within 60 days post-project

What You Need to Apply

Project Vision

A clear project plan with timeline and expected visitor impact, especially overnight stays. Show us how your initiative will strengthen Sullivan County’s tourism economy.

Budget Planning

Detailed budget breakdown with matching funds preferred. Demonstrate financial responsibility and strategic resource allocation. As a general guideline, grant participation should not exceed approximately 20% of the total project cost.

Commitment to Results

Post-project reporting is mandatory. We’re performance-oriented and reward outcomes that demonstrate real tourism impact. Post-project reports are due within 60 days of project completion.

Marketing Strategy

All marketing plans require SCVA approval. We provide consultation, creative development, and media assistance to maximize your impact. All marketing plans and creative must be submitted to SCVA for approval prior to execution. SCVA can also provide consulting, creative and media assistance by request.

Catalyst Grants

New ideas, new audiences, innovation – risk-tolerant funding for first-time or experimental initiatives. Legacy Grants: proven programs with established ROI or room night impact – risk-managed funding.

Grant funds may NOT be used to

  • Fully underwrite operational budgets
  • Replace core capital investment
  • Fund infrastructure unrelated to tourism promotion
  • Support initiatives without defined out-of-county marketing
  • Serve as primary project financing
  • Subsidize projects lacking a measurable overnight visitation strategy

Ready to Apply?

Join us in building Sullivan County’s tourism future. 

Questions? Email grants@sullivancatskills.com
First-time applicants encouraged to attend our grant info sessions.